Alberto Spinelli is the EMEA Chief Marketing and Communications Officer at Lenovo, where he also holds the role of Head of Global Media and Advertising.
With a dual reporting line to both the President of Lenovo EMEA and the WW Chief Marketing Officer, Alberto has overall responsibility for the company’s Marketing and Communications activities in Europe, Middle East and Africa for both the Lenovo and Motorola brands.
As Lenovo is transforming from a pure PC player into a global technology company offering a broad hardware portfolio, as well as Services and Solutions, Alberto’s main focus has been on evolving the Marketing function to become an engine for growth, a customer-centric organization grounded in data, analytics and insights.
As part of this digital transformation led by Alberto, he also has full responsibility for the Lenovo global advertising budget, strategy and execution. As part of this, Alberto has been driving the development and management of a global in-house team serving the whole organization.
Alberto has a wealth of experience from the hardware and digital services industries – both as an entrepreneur establishing start-up businesses and as a company executive, pioneering the development and execution of digital ecosystems.
He joined Lenovo in December 2019 from Fing, a start-up company offering a B2C marketplace of hardware and professional services for Smart Home, where he served as CEO. Before Fing he held the position of Managing Director of Canon’s Digital Services Business. Alberto has led multiple start-ups, in addition to positions within multinational corporations such as Intel and Acer across his professional career.
Alberto holds a degree in Electronics from Milan Polytechnic, an MBA from Bocconi School of Management and a Masters in Finance from the London Business School.
