Known for her warmth, engaging style and strengths as a people leader, Alexa is in her element as Global Brand Director for KIND. She joined the snack brand two and a half years ago, inspired by the founder, Daniel Lubetzky’s mission to get more people eating nutritious foods, to be kind to their body, and in turn be kind to their community. She helped to launch the brand in over 30 markets and has been instrumental in defining its purpose in this new phase of growth. She is determined to build a brand that uses its burgeoning commercial success to have a positive impact on society.
Alexa first joined Mars 9 years ago on the Management Development Program, taking on a series of challenging roles in Procurement and Sales. The experience opened her eyes to the infrastructure that supports some of the UK’s best loved brands and, more importantly, taught her that people are the lifeblood of any successful business.
She found her home in Marketing’s creative and commercial environment and went on to be a driving force behind M&M’s rapid growth in the UK, taking the American candy from the no. 18 chocolate brand to no.5, no easy feat in a nation that has a wealth of home-grown favourites.
Alexa is motivated by finding and nurturing potential, be that a nascent brand or a shy individual who doesn’t yet recognise how much they have to give. She took her passion for development to new heights four years ago when she founded a women’s network, Working Girls, with the ambition to help women on their way up. Bringing together women from diverse industries, they partner with inspirational speakers to run informal events and workshops that are packed with practical advice on how to get the most out of your career.
