Alex is currently CEO of Blume – a business that provides marketing and contact centre services for the legal industry, as well as Group CMO for Fletchers – a Top 100 UK Law firm. With over 15 years senior leadership & marketing experience, Alex helped grow Fletchers from a family run high street law firm to a Private Equity backed group of nationwide legal businesses now employing over 850 people.
He was appointed CEO of Blume in 2023. Although largely focussed on digital and performance marketing, Alex was also a pioneer in his industry, creating Patient Claim Line, the UKs most recommended and recognised brand in the Medical Negligence industry, which was also the first ever legal brand to sponsor a show on ITV and one of the first brands to sponsor ‘VAR’ in sport with their ‘Know for Sure’ partnership with Superleague in 2018.
Alex was a Marketing Academy Scholar in 2018. He is passionate about mentoring within his business, supporting people at every stage of their career from coaching junior lawyers to next gen leaders. Externally, has previously mentored for Virgin Startup, providing advice to people who are looking to start a business.
