Alex Light is the Co-Founder of Bowlo Draught, a beer that celebrates and supports Bowling Clubs around Australia. Founded in April 2021, Bowlo Draught is now stocked in over 100 Bowling Clubs in New South Wales, Queensland, Victoria and the ACT.
In addition to leading Bowlo Draught, Alex also provides consulting and advisory services to Bolster Group, a creative agency specialising in music and culture, and Concrete Playground, a publisher specialising in city guide content.
Previously, Alex was at VICE Media for 9 years, in the latest role as the Acting Country Manager for Australia, and Commercial Director. Alex’s role oversaw the Commercial operations for VICE, the digital media business; VIRTUE, the Creative Agency by VICE, and platform relationships with VICE Studios. Alex was on the APAC leadership team, and managed a number of key client relationships including AB InBev (CUB), Pernod Ricard, Spotify, Reckitt Benckiser, Unilever and more.
