Alex is a marketer, capability expert and qualified coach with 33 years’ experience spent growing brands and, increasingly, the brilliant people behind them.
Her career has taken her from the National Lottery to Diageo and Fever-Tree, where she held senior marketing and innovation leadership roles and worked on some of the world’s best-known brands. She loved the brands, the ideas and the creativity, but gradually realised that the part she loved most was helping other marketers grow in confidence, capability and impact.
So, six years ago, Alex co-founded LockSmith with her business partner, Chris. Today, LockSmith works with marketing teams around the world to unlock brand growth by growing the people behind the brands – equipping the next generation of marketers with the skills, behaviours and belief to do brilliant work.
Alex is particularly passionate about helping women bring their brilliant best. Alongside her work with LockSmith, she is a qualified life coach and runs coaching programmes and retreats designed to give women the space, support and gentle challenge they need to work out what they really want, and do something about it.
Outside work, Alex has fully embraced her slightly middle-aged love of gardening, particularly growing flowers from seed and filling the house with them. The flowers provide a welcome touch of calm amid life with her husband, two teenage boys and three completely unhinged Siamese cats.
