Alex Webber is the Director of Marketing and Brand at Twogether, a leading B2B marketing agency. She heads the Growth Team, focusing on building relationships, reputation, and revenue with global technology brands. Her strategic leadership has been instrumental in transforming the agency, securing three “B2B Marketing Agency of the Year” awards within a five-year span.
Alex pivoted Twogether’s demand generation strategy to be entirely inbound, resulting in all new business being generated 50% inbound and 50% referrals. Known for crafting compelling narratives, she ensures recognition for both Twogether and its clients, having won over 40 awards for global tech brands such as Hitachi, KPMG, Salesforce, and Lenovo.
Her unconventional journey, focused on organic marketing, has given her a foundation of authenticity, trust, and relationships that she brings to her leadership style. Despite her relentless focus on success, it’s her humble nature that makes her a strong leader, always striving to be authentic and bring everyone along to the future.
Alex’s leadership approach has earned her personal accolades, including the “Rising Marketing Star of the Year” by the Association of National Advertisers in 2023 and the “Rising Star of the Year” at The Drum Marketing Awards in 2019.
She is passionate about B2B marketing and immerses herself in the community, serving as a judge for the Association of National Advertisers Awards and as the youngest board member of the Business Marketing Club, focusing on engaging and mentoring the next generation of B2B marketers.
