With twenty years of experience navigating the intersection of corporate complexity and startup agility, Alison Harper is a Strategic Marketing Leader and Global Head of Customer Advocacy renowned for delivering market-moving results. Her career is a masterclass in scaling: from launching and running her own communication consultancy, advising brands like Caterpillar and SEAT, to the historic ascent of HTC, where she played a pivotal role in transforming the brand into the global #4 and launching the world’s first Android phone. Alison operates at the unique juncture of entrepreneurial “hustle” and enterprise sophistication. She is the architect of “Value Storytelling,” a strategic framework designed to bridge the gap between high-level global GTM strategies and nuanced regional narratives. By aligning these often-disparate worlds, she unlocks authentic sales credibility and cultivates deep-seated brand loyalty for Fortune 500s and disruptive startups alike. Beyond her strategic acumen, Alison is defined by a high-performance mindset. A competitive high achiever, she translates the discipline required for a sub-1:45 half-marathon and a Hyrox finish into the corporate world. This endurance-based philosophy fuels her commitment to the constant evolution of the marketing function, ensuring her strategies remain resilient in the face of shifting market dynamics. As a leader, Alison is deeply invested in the growth of others. She views team mentorship not as a management duty, but as a critical component of institutional success. By fostering a culture of continuous learning and intellectual curiosity, she empowers her teams to challenge the status quo and execute with precision. Whether advising global boards or guiding a new consultancy through its first growth phase, Alison remains a dedicated advocate for marketing that is as impactful as it is innovative.
Alison Harper, Global Head of Customer Advocacy, Workday
