Alistair Vines is the Senior Vice President, Group Solutions at OLIVER, part of The Brandtech Group. With 15 years of international experience across Europe and the US, he helps brands grow through digital and technology innovation – with a career spanning everything from hyper cars to candy bars. Rejoining OLIVER USA in 2023, Alistair focuses on building industry presence through strategic partnerships, such as co-chairing the ANA Sustainability Collective, while guiding brands in harnessing the transformative power of generative AI.
With a deep belief in partnership, Alistair spends substantial time with customers to understand their unique challenges and weave those insights into OLIVER’s marketing and growth strategies. He embodies a mix of empathy and a curious spirit, driven to solve complex problems through deep understanding while also creating safe spaces for exploration without fear.
Before his return to OLIVER USA, Alistair held global roles at Monks in London and played a key part in OLIVER’s rise from 2011 to 2018. Since 2019, Alistair has served on the board of the UK’s premium cigar distributor – helping to navigate topics beyond marketing such as M&A strategy, long term business strategies, and business-readiness for first-of-its-kind legislation.
Outside of work, Alistair is a proud Scot living in NYC, delighting in introducing his Italian American wife to Scottish traditions. He enjoys running (including participating in charity events such as Tunnel to Towers), traveling (especially to watch sports), dogs, and music.
