Alita is a strategic and creative thinker who brings a fresh perspective to solving challenges.
Alita has led the Telstra Brand and Network marketing team for the past two years and has just expanded her remit to include all Sponsorships. It’s a unique role helping to shape one of Australia’s largest and most iconic brands. She has led many impactful marketing campaigns and initiatives for Telstra and is excited about managing the brand’s sponsorship partnerships.
Prior to her time at Telstra, Alita spent 18 years working in leading advertising agencies in Australia and London including BMF, Naked, The Campaign Palace and Leo Burnett. During her career, she has contributed to work that has won many creative and effectiveness awards. She was also part of the BMF leadership team that saw it become Agency of the Decade.
Her curious nature and love of understanding consumer behaviour and analysing data to solve business problems is what drives her. But she is also a big believer in the power of gut instinct and creativity.
Alita is a mum to two cheeky boys. She has mastered the art of multi-tasking, managing a diverse number of projects, whilst often baking or riding her kids to school. When she’s not working, her passions include music, especially going to live gigs, travelling and seeking ways her family can leave a lighter footprint on the planet.
