Amanda operates where enterprise and marketing strategy converge – translating growth ambition into commercial impact. As a Marketing Strategist, she shapes market positioning, capability and investment decisions to deliver measurable business outcomes.
Her experience spans tier one global brands including CommBank, Qantas, Optus and American Express, with expertise in marketing strategy, commercialisation, transformation, and building high-performing teams.
A Marketing Academy Scholar, Amanda is focused on elevating marketing’s role as a core creator of enterprise value. She builds cultures that unlock team potential and drive sustained performance. Beyond her profession, Amanda is a proud mum of two daughters and enjoys outdoor adventures with her husband and friends. She values new connections and embraces challenges that fuel ongoing growth and learning.
