Amanda Hines is currently leading the global growth strategy and brand equity development for category-leading brands including Culturelle® Probiotics, AZO® Women’s Intimate Health, and Estroven® Menopause Health. In this role she is responsible for expanding the portfolio’s global footprint and building organizational capabilities in digital marketing, analytics, and innovation.
Amanda has spent her career leading successful teams to deliver profitable growth for brands in the Consumer Health Care space at companies including Sanofi and Boehringer Ingelheim. Her experience spans analytics, sales, consumer and HCP marketing in Global and US positions. She enjoys solving complex puzzles to craft strategy, building brands that make distinct connections with consumers, and more than anything, creating environments where people feel valued and challenged to do their best work and grow.
She believes leadership is a privilege and strives to lead authentically, to remain humble and always learning, and to harness the power of diversity in teams. These behaviours have a tremendous impact on team culture and lead to great performance results.
Amanda lives in Baltimore, Maryland in the USA with her husband, Ryan. They have two boys, Lawrence and Johannes.
