Amanda Lakin, Director of Marketing – Saga Holidays

Amanda is currently Director of Marketing at Saga Holidays. Prior to this she was at TUI UK & Ireland and led the Thomson to TUI rebrand. Amanda also held a range of senior marketing roles at TUI, including Head of Brand Marketing for Thomson and First Choice.

Prior to TUI, Amanda worked at British Airways Holidays as Partnership Promotions Manager and this involved media and creative management for campaigns with tourist boards and hotel partners. At Travelbag, a long haul tailor made travel expert, she managed weekly national press, radio, POS, shop events and emails. Amanda started her career on a graduate scheme at aia, which is a leading London based recruitment advertising agency.

Amanda Lakin

NOMINATIONS FOR 2026 ARE OPEN!

The program is free but highly selective so firstly we ask senior business leaders working within Marketing, Media and Advertising to nominate the best of their emerging leaders for a place on the program. All ‘nominees’ then receive an ‘Invitation to Apply’ which includes essential information about the process.

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