Amir is Executive Vice President & Head of Marketing, Brand & Customer Experience at CIMB Niaga, leading end-to-end marketing and growth strategy across acquisition, digital sales, branding, communications, media, channels, PR, activation and customer experience.
He earned his first SVP appointment at 30 and has since received 50+ marketing awards. Amir was named Campaign Asia’s 40 Under 40 (2020), Best CMO 2024 by Warta Ekonomi, and Top 20 CMO 2025 by The Iconomics. A lifelong learner, he holds executive accreditations from Columbia Business School, Ehrenberg-Bass Institute for Marketing Science, Wharton, Stanford Business School, Stanford d.school, UCLA Anderson x Cannes Lions, Omnicom x SMU, and ACUCA Scholars.
With over 20 years in financial services marketing across CIMB Niaga, OCBC, PermataBank, Bank Mega, and HSBC, Amir champions right-left brain integration – blending creativity, data, and design thinking to build brands that move both hearts and numbers.
Passionate about storytelling, high-impact presentations, and collaborative partnerships, he believes leadership is about creating win-win growth. A movie enthusiast and avid traveler, Amir lives by one philosophy: life is a daring adventure, and he wishes to travel around the world before he reaches 50.
