As the Senior Vice President, Head of Marketing at The New York Times Amy is responsible for guiding all brand strategy and marketing and has driven the continued evolution of The Times brand for market relevancy and growth. She’s an astute marketer who is focused on building a strong consumer marketing strategy that emphasizes storytelling and humanizing the legacy brand.
This storytelling focus shines through in the numerous award-winning campaigns that Amy and her team have developed from concept to execution (in partnership with Droga5). These include “The Truth Is Worth It” campaign which demonstrates that deeply reported, independent journalism is worth paying for, and “The Truth Takes Journalist,” which highlights some of the 1,700+ Times journalists who help us understand the world through their coverage.
With every campaign, Amy and her team aim to grow the number of readers who believe Times journalism is worth paying for and connect what’s happening in culture to the role Times journalism can play in readers’ lives. Amy and her team led the brand strategy, the development and execution of all marketing communications for campaigns including “Truth Is” and “More of Life, Brought To Life” which demonstrate why quality journalism is worth paying for.
The campaigns have earned numerous marketing awards including two Grand Prix Cannes Lions, the Grand Clio, the One Show CMO Pencil, the ADC Black Cube and a Sustained Success Gold Effie.
Amy also leads marketing for each of The Times’s sub-brands including New York Times Games, Cooking, Audio, Wirecutter and The Athletic. Previously, Amy led global marketing for Wilson Sporting Goods and held marketing leadership roles at Beam Global Spirits & Wine and Trunk Club. Amy started her career at Unilever where she helped launch AXE Hair Care.
Amy received a B.A. from DePauw University and an M.B.A. from Harvard Business School.
