A journalist by training, a PR and marketing expert by experience, and a storyteller at heart, Andrea thrives on uncovering what makes people tick. From navigating Brazil’s largest shareholder crisis to launching brands in China, her innate curiosity drives every challenge she takes on.
With a career that spans three continents and an MBA from Kellogg School of Management, Andrea has led diverse teams across EMEA, Asia Pacific, and Latin America, blending strategic insight with global experience to deliver impactful results. She is currently Taco Bell CMO for Asia Pacific, building the magic locally, one taco at a time.
Previously, she worked at Restaurants Brands International, building the Burger King brand in APAC, EMEA and LAC. She also drove Popeyes expansion in APAC. Before RBI, Andrea led brand for BRF, the biggest food company in Latin America, where she was responsible for launching Sadia brand in Asia. Prior to working in marketing, she spent seven years as a Public Relations Director and Crisis Management expert, building and protecting the reputation of corporate brands in multiple sectors – financial services (Credit Suisse), family offices (Peninsula and Varbra), FMCG (Hypermarcas) and retail (Maquina de Vendas).
Committed to coaching teams and empowering women. Winner of Creative Marketer of the Year at Cannes Lions 2022 for Burger King, D&DA, Andy’s and One Show for Burger King in 2023, Cannes Silver and Bronze Lions 2023 for Burger King.
