Andrew Baxter, Chair – Boomtown

Andrew is one of Australia’s most trusted business, marketing and communications advisors. He is passionate about helping companies unlock topline growth through sharp strategy and executional excellence. And he does this via his management consulting firm, the 24HR Business Plan, as well as his various board and advisory roles.

In the marketing industry, Andrew is the Chair of Boomtown, as well as on the Board of Hypetap, and the Adjunct Professor of Marketing at the University of Sydney. Prior to this he was the CEO of two of the country’s largest communications agencies, Publicis, and Ogilvy, and the Senior Advisor to KPMG’s Customer, Brand and Marketing practice.

More broadly, Andrew is the Chair of Australian Pork, Deputy Chair of the Sydney Symphony Orchestra, Deputy Chair of Foresters Financial, and a Non-Executive Director at OzHarvest. He is also a Senior Advisor at BGH Capital.

Andrew has also held a number of significant Board and Chair roles, including at Deakin Business School, University of Sydney Business School, Communications Council, Catch Group, NBL, and the Lord Mayor’s Charitable Foundation.

Andrew regularly writes and speaks about the future of marketing, in a world where both consumers and technology are ever-evolving. He has been named as one of LinkedIn’s Top 40 Australian influencers, recognised by Campaign magazine as one of the Top 5 Agency Leaders in Australia and New Zealand, and the winner of Australian Marketing Institute’s Sir Charles McGrath Award for his significant contribution to the field of marketing.

Andrew is a Fellow of the Australian Marketing Institute, a Fellow of the Australian Institute of Company Directors, and holds a Bachelor of Business (Marketing) from Monash University.

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NOMINATIONS FOR 2026 ARE OPEN!

The program is free but highly selective so firstly we ask senior business leaders working within Marketing, Media and Advertising to nominate the best of their emerging leaders for a place on the program. All ‘nominees’ then receive an ‘Invitation to Apply’ which includes essential information about the process.

APPLICATIONS FOR THE GLOBAL FELLOWSHIP PROGRAM 2026 ARE OPEN

Applicants may apply to EITHER cohort regardless of country of residence, but must commit to attend both Residential dates & the Virtual day of their chosen cohort. Attendance is mandatory and a condition of acceptance onto the program.

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