Andrew Geoghegan is an experienced CMO and brand strategist who has held senior roles at businesses including Diageo, PepsiCo, William Grant & Sons, and PZ Cussons. In 2022 and 2023 he was recognised as one of the top 100 marketers by Marketing Week, and by Management Today as a Male Agent for Change in 2019 due to his work partnering with UN Women on progressive portrayal in advertising. He has written a regular column for Marketing Week since 2018, and is the author of best selling ‘Effective Brand Building’, published in 2025 by Kogan Page. He is a trained executive coach and fellow of the marketing academy.
Andrew Geoghegan, Founder & Managing Director, Future Conditional Ltd and Author at Marketing Week
