Andy Fennell, Co-Founder, Drinks Sherpa

Andy spent 18 years at drinks company Diageo, working in local, regional and global roles. From 2008 to 2015 he was a member of the Global Executive Committee as Chief Marketing Officer and then President of the Africa region. The share price tripled during his tenure as CMO where he was responsible for global sales, marketing and innovation. Africa was the fastest growing Diageo region during Andy’s time leading the team there.

In 2015, Andy embarked on a portfolio career. These days half of his time is spent as Chairman/NED for PE backed scale up businesses. The other half is spent as founder of Drinks Sherpa, a business that advises and invests in disruptive drinks start ups.

Andy lived in the USA for a number of years and now resides in his home country, the UK.

He is married to Ellie and has 5 kids

Andy Fennell

NOMINATIONS FOR 2026 ARE OPEN!

The program is free but highly selective so firstly we ask senior business leaders working within Marketing, Media and Advertising to nominate the best of their emerging leaders for a place on the program. All ‘nominees’ then receive an ‘Invitation to Apply’ which includes essential information about the process.

APPLICATIONS FOR THE GLOBAL FELLOWSHIP PROGRAM 2026 ARE OPEN

Applicants may apply to EITHER cohort regardless of country of residence, but must commit to attend both Residential dates & the Virtual day of their chosen cohort. Attendance is mandatory and a condition of acceptance onto the program.