Andy Fryer

Andy has over 40 years’ leadership experience, including a career in the Royal Air Force where he held senior leadership roles, leading in complex, high-stakes environments. He now works as a senior executive coach, supporting business leaders and teams to become exceptional.

He partners with senior leaders to navigate the realities of leadership – the pressure, ambiguity, and responsibility that come with it – helping them to think clearly, act decisively, and lead with greater impact. His coaching creates a space for honest reflection and challenge, enabling clients to step back from the noise, see situations with fresh perspective, and make more deliberate choices about how they lead.

Andy’s approach is grounded, pragmatic, and deeply human. Rather than offering answers, he works alongside his clients to surface what really matters, challenge assumptions, and unlock the insight and confidence needed to move forward. His background in leadership allows him to understand both the organisational context and the personal demands placed on leaders, bringing a balance of practical experience and thoughtful inquiry to every conversation.

Clients describe Andy as calm, insightful, and quietly challenging, with an ability to create trust quickly and to get to the heart of an issue without unnecessary complexity. His work supports leaders not only to perform more effectively, but to lead in a way that is sustainable, authentic, and aligned with who they are.

Outside of his work, Andy enjoys cycling, travel, and good food, and brings the same curiosity and appreciation for experience into both his professional and personal life.

Andy Fryer

NOMINATIONS FOR 2026 ARE OPEN!

The program is free but highly selective so firstly we ask senior business leaders working within Marketing, Media and Advertising to nominate the best of their emerging leaders for a place on the program. All ‘nominees’ then receive an ‘Invitation to Apply’ which includes essential information about the process.

APPLICATIONS FOR THE GLOBAL FELLOWSHIP PROGRAM 2026 ARE OPEN

Applicants may apply to EITHER cohort regardless of country of residence, but must commit to attend both Residential dates & the Virtual day of their chosen cohort. Attendance is mandatory and a condition of acceptance onto the program.

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