Anna is drawn to the limitless potential of ideas, and, more importantly, creating the conditions for people to cultivate them. Her aim is to help build a more diverse, creative and inclusive future for the next generation of marketers.
Today, as Head of Brand, Content & Creative at Westpac, she leads the strategic and creative direction of one of Australia’s most recognised and enduring brands. Prior to joining Westpac, Anna was part of Telstra’s marketing LT, responsible for driving the creative transformation of Australia’s largest telecommunications company.
Before Telstra, Anna led the strategic and creative direction across IAG’s portfolio of Australian brands, managing a multidisciplinary team and roster of agency partners. During her time there, she helped return IAG’s most profitable brand, NRMA Insurance, to growth and establish it as a leading example of marketing effectiveness. As marketing professor Mark Ritson observed, “NRMA is not just a fantastic Australian case study, it could be taught at Harvard, Stanford or London Business School to illustrate absolute global best practice.”
With more than 15 years of experience spanning creative agencies, brand consultancies, a start-up of her own making and senior corporate marketing leadership roles, Anna brings broad, hands-on experience solving complex brand and business challenges. She is passionate about creating work that delivers commercial results while making a meaningful contribution to customers and society.
