Anna Priest runs Paramount+ in the UK & Ireland. She is responsible for leading the expansion and growth of Paramount’s SVOD streaming business in the market, defining the strategic vision and driving business results through marketing, distribution, monetisation and content.
Anna joined Paramount in January 2021, serving as Chief Marketing Officer until August 2023, across the suite of brands in the UK, including Paramount+, Channel 5 & My5, Nickelodeon, Comedy Central, MTV and Pluto TV. During this time, she successfully led the launch of Paramount+ in the UK, rebranded the BVOD service My5 and revamped Channel 5’s marketing, Brand PR and media strategies both on-air and off-air.
Anna joined Paramount from BBC Studios, where she was a Brand Strategy and Marketing Consultant, leading on the global relaunch of Top Gear. She also consulted on the initial strategic planning and concept development for BritBox and has held many senior marketing positions across A+E Networks, Comic Relief and the BBC.
During her tenure at A+E Networks, Anna also co-chaired the board of PromaxBDA UK, the industry body for the UK Television Marketing and Creative Industry, with a remit to pioneer innovation, build communities, recognise excellence and inspire success in British TV marketing and creative.
She has an MA in Marketing, a BA in Communication Studies, and lives in London with her husband, two children and their Hungarian Vizsla.
