Anshika Grover brings extensive experience in sales and marketing across both B2C and B2B sectors. She has worked with Unilever in Australia & New Zealand and at their UK head office, managing growth in 15 markets. Currently at Optus telecommunications, she applies her consumer insights and analytical strengths to support the telco’s transition into a tech company. Her expertise includes:
Operations Management: Leading transformation projects in both Consumer Goods and Telco sectors, managing operations for sustainable growth and profitability with strong problem-solving and project management skills.
Marketing Management: Shaping company and brand images, optimizing campaigns to enhance brand awareness and drive sales through strategic market analysis.
Data Analysis and Strategic Decision-Making: Analyzing diverse data sets, deconstructing complex problems, and making informed strategic decisions using market trends and performance indicators.
People Management: Cultivating a high-performance culture with a balance of challenge and support, enabling teams to thrive and grow by leveraging their strengths.
Anshika holds a Global Executive MBA from Monash University, focusing on digital transformation. She also serves on the Board of Realise Business, supporting SMEs in implementing digital strategies. Her biggest personal and professional transformation took place on The Marketing Academy scholarship program in 2018.
