Professional summary: Experienced Chief Marketing Officer with over 25 years of leadership in the luxury and travel industry, overseeing the strategic development of various companies, from small family-owned businesses to international corporations, with a proven record of accomplishment in increasing revenue and scaling companies. Proficient across branding, retail, advertising, PR & events, CRM, digital marketing, social media & influencer marketing, and licensing.
Key leadership attributes:
Digital business transformation: Driving transformative strategies and growth acceleration, shaping digital evolution and customer relationship marketing.
Change leadership: Steering brands through progressive growth phases, demonstrating resilience and adaptability during evolving market conditions.
Talent management and global coordination: Nurturing and retaining top tier talent and coordinating geographically diverse and dispersed teams.
Professional journey:
Current position: Currently in the role of Chief Marketing Officer at the fastest growing global cruise brand MSC Cruises, playing a pivotal role in setting the company on its unprecedented digital growth trajectory. Startup scaling and luxury brands consultancy: Formerly leading the growth of the successful startup and digitally native brand SkinLabo while providing strategic guidance to prestigious luxury brands.
Previous executive roles: Successfully held Chief Marketing Officer positions at Furla until December 2020 and Salvatore Ferragamo until July 2018, shaping marketing strategies for global impact. Two decades at Ermenegildo Zegna: Progressed from Corporate Communications Director to Chief Marketing Officer, instrumental in driving communication strategies, retail network & CRM development, and omnichannel and licensing initiatives. Early career: Commenced the journey at L’Oréal and Scott-Kimberly Clark, culminating in the role of Moët Hennessy Sales and Marketing Director at LVMH.
Leadership philosophy: Guided by the principles of innovation, integrity, and collaborative leadership, fostering a culture of excellence and inclusivity, while steering organisations towards visionary success.
