Asad is the Founder of The Unmistakables – a marketing and communications consultancy made up of minorities that makes organisations and campaigns more representative of modern society.
Prior to starting up, Asad led accounts and teams at top global communications agencies FleishmanHillard and Weber Shandwick for Expedia, Freeview, Microsoft, HSBC and Netflix. He was also Business Development Director at leading travel technology start-up, Triptease, which he helped grow from 8 to 60 people in 18 months.
In his spare time, Asad volunteers as the Director of Communications for Pride in London where he leads a team of 25 people who help deliver London’s third largest one day event and one of the biggest Pride events in the world. In 2017 he was named one of PR Week’s 30 under 30 rising stars and in 2018 he was named an influential LGBT+ icon and trailblazer by The Dots.
Asad is a writer and media commentator, having appeared on the likes of Sky News, BBC One and LBC and written for Vice, HuffPost, the Guardian, The Independent and Newsweek.
