Astrud Burgess is the Chief Marketing Officer of ANZ Group and General Manager of Marketing, Data and Customer Experience for ANZ New Zealand. She is a member of the New Zealand Leadership Team and brings extensive experience in marketing, finance and data. With nearly 25 years in marketing, Astrud aims to grow ANZ across all markets by building a strong team of modern marketers. Her focus is on driving performance and preparing the business for future success.
Over the past decade at ANZ New Zealand, Astrud began as Head of Marketing, where she helped strengthen the brand and was recognised as “Most Effective Marketer” at the 2023 NZ Advertising Effectiveness Awards. She later became General Manager Data, leading the team and advancing the integration of data and marketing.
Astrud leads ANZ’s data strategy, overseeing infrastructure and capability development across people, technology, operations and governance. In 2023, ANZ acquired Dot Loves Data, and Astrud was appointed Board Chair to support the partnership. Her remit also includes Customer Experience, adding further depth to her leadership.
Outside of her core roles, Astrud is exec sponsor for the GLBTQI+ network and advocates for women in leadership. She is a member of Global Women, supporting inclusion and economic progress. Astrud is a strategic leader with a passion for marketing, data and customer outcomes, and a strong commitment to diversity and inclusion.
