Bart is Director of Marketing & Sales, UK & Ireland at TUI Group and a Board member of TUI UK & Ireland, where he leads the Marketing and Sales function, overseeing a £5bn+ revenue P&L and leading a team of 3,500 colleagues.
Previously, Bart was Managing Director of First Choice, where he led the transformation of one of the UK’s most loved travel brands. He joined TUI in 2010 and held various leadership roles across commercial, digital and mobile. He later spent two years at Google as an Industry Manager, partnering with some of the world’s leading travel brands on digital growth and transformation, before returning to TUI in 2018 as Digital Marketing & CRM Director.
He is also a proud Trustee of Twins Trust, the UK’s leading charity supporting multiples.
Bart lives in Wiltshire with his wife and their two-year-old son. Outside of work, he loves travel, sport, including playing cricket for his local village team.
