Bec is an award-winning marketing professional with a passion for driving innovation and “firsts” for those around her.
With 13.5 year’s experience under her belt, Bec has spent her whole career flying the flag for integrated marketing communications. Having begun her career as a strategist, Bec was able to identify that a gap between creative and media existed. As such, she dedicated her career to bridging that gap. This ambition has led her to shaping a career within all parts of the marketing industry, having held roles within creative agencies, media agencies, publisher-side, and client side.
Bec currently heads up the Channel Marketing team within IAG – leading a group of passionate marketers with specialisms in comms planning, digital, social, content, and traditional media. In less than a year at IAG, Bec and her team have managed to deliver several “firsts” for IAG as well as several firsts with her agency partners and sporting partnerships.
Outside of work, Bec has an unrivalled passion for volunteering, sport, and psychology.
