At Smart Energy GB Becca-Jane leads a team of marketing specialists working on the national communications campaign for the installation of smart meters. Responsible for delivering the organisation’s marketing strategy through campaign development and digital media strategy, she leads advertising campaigns across all channels, as well as taking ownership of our user experience and content strategy across social media, search and web. Having joined the organisation as a digital specialist, Becca-Jane’s passion for behaviour change through advertising has led to her being promoted to Head of Campaigns and Digital, expanding her remit to through the line campaigns.
Building on a foundation of nine years working across a range of third sector, NGO and Government projects, she previously led the digital team at M&C Saatchi World Services, where she built their in-house digital creative and media offering and oversaw large scale communications campaigns including working with the ONS on the award-winning Census campaign. Prior to that she worked client side in the not-for-profit sector with Mental Health First Aid England and in FMCG with ACHICA and Trendstop.
Becca-Jane is driven by her passion for wellbeing and disability advocacy, and this led to her founding the Together network at M&C Saatchi, speaking on employee wellbeing at This Can Happen 2020 and currently sitting on the ISBA Advisory Council. She is also a trained Mental Health First Aider, offering mental health support to colleagues since 2017.
When not at work, Becca-Jane is an award-winning amateur stand-up comedian and passionate member of the West End Musical Choir, most likely to be found treading the boards or practicing for her next show!
