Becca Krass is an accomplished marketer at Salesforce who currently leads the events and experience marketing team across strategy & messaging, content, demand generation, sales enablement, and technology. She is responsible for shifting traditional events into media experiences, ultimately launching the new streaming service, Salesforce+.
In her 9 years at Salesforce, Becca has a demonstrated history of working across teams to drive marketing strategy with relentless curiosity, kindness, and creative problem solving skills. Whether launching new solutions for direct-to-consumer organizations, partnering with marketers from newly acquired companies, building new go-to-market messaging for small businesses, or developing a mentorship program specifically to retain and develop Salesforce’s most talented marketers, she brings out the best in her team and her colleagues while ensuring the work is also fun.
Prior to her career at Salesforce, Becca built her marketing expertise in a variety of roles including: event planner for Charles Schwab, general manager for a Turkish hotel, market researcher for a series of startups, and production assistant on Scrubs. Additionally, she is a dynamic public speaker, recognized as a top manager, and provides marketing strategy consulting to a variety of nonprofit organizations.
Becca earned a Masters Degree in Business Administration from the UCLA Anderson School of Management and a Bachelor of Arts from Williams College. In her free time, you’ll find Becca in the mountains on skis or on the seas at sail. She enjoys hosting family gatherings, playing the ukulele, and planning her next adventure.
