Belinda Sanderson, Head of Marketing – Dark Spirits, RTD & Prestige – Pernod Ricard

Belinda Sanderson is a highly accomplished marketing leader with 20 years’ experience across the drinks and FMCG industries, spanning global, regional and local roles in Australia, the UK and Europe.
Currently Head of Dark Spirits, Prestige & RTD for Australia and New Zealand at Pernod Ricard, Belinda leads a diverse team responsible for some of the world’s most iconic spirits brands, including JAMESON and CHIVAS. She is recognised for driving brand love, commercial growth and breakthrough creativity while building high-performance teams grounded in trust, clarity and momentum.

Over the past year, Belinda has delivered one of the most defining chapters of her career. She led her team through three major strategic priorities simultaneously: the national relaunch of Jameson RTD, the bold Australian debut of Skrewball Peanut Butter Whiskey, and the high-profile pivot of Chivas Regal into Formula 1. Her leadership of the Chivas x Ferrari partnership with Charles Le Clerc in Australia earned global recognition as best-in-class.

Belinda has also built a strong track record in leading teams through significant business change, navigating complex shifts with clarity, calm and conviction. She is known for her authentic, people-first leadership style – grounded in a genuine desire to bring out the best in others. In recognition of her contributions, Belinda received the 2025 Paul Ricard Award – the company’s highest individual honour, celebrating leaders who bring people together to deliver extraordinary results.

Prior to her current role, Belinda held senior positions across wine and spirits globally at Pernod Ricard, following formative blue-chip experience with Mars, Heinz and Kimberly-Clark in brand, innovation and category leadership.

Outside work, Belinda is a passionate mum to three girls, an adventurer at heart who seeks out wild corners of the world and always up for a challenge.