Ben Wicks is a highly accomplished global marketing leader with more than three decades of experience building iconic brands, leading high-performing teams, and driving business growth across international markets. Throughout his career, he has held senior leadership roles spanning Australia, Asia, and Europe, developing a reputation for combining commercial rigour with creative excellence.
Currently with Mondelēz International, Ben has played a pivotal role in shaping the growth and relevance of some of the world’s most recognised consumer brands, including Cadbury and Toblerone. His experience spans brand strategy, innovation, portfolio management, customer marketing, and organisational leadership, with a consistent focus on creating meaningful consumer connections that deliver both brand and business results.
Known for his customer-centric approach and ability to lead transformational change, Ben has successfully guided teams through periods of growth, disruption, and evolving consumer behaviour. His work has been recognised through multiple industry awards and accolades, reflecting a career dedicated to marketing effectiveness and brand building excellence.
Passionate about developing future leaders, Ben is a strong advocate for mentoring, collaboration, and purpose-led leadership. He brings a wealth of global experience, practical insight, and an enduring belief in the power of brands to create positive impact for consumers, organisations, and communities alike.
