As an ex-soldier, turned marketer, Ben brings a unique approach to marketing strategy and leadership.
With over a decade of marketing experience, Ben now leads the Performance Marketing Division at Australia’s Largest General Insurer, Insurance Australia Group (IAG) where he is driven to build a high performance culture and deliver growth outcomes across a number of PPC and Organic channels.
Ben focus is not on the platforms or the tools, but on the people and believes that cultivating a significant culture will always yield significant results.
Recently, Ben has had the opportunity to build the Performance marketing division from ground up and now leads a team of passionate and divergent thinkers who all work together rather than burn out alone.
With marketing experience across both UK and AUS markets, Ben has always been driven by the art vs science of marketing and how with the right balance can gain unfair shares of culture, category and competitor.
In addition, Ben is passionate about destigmatising ADHD in the workplace and through education and awareness helping society understand the benefits of supporting neurodiversity at work.
Outside the office, you can find Ben restoring a big, blue 100 year old Queenslander home, travelling the world or getting extremely lost in the Australian wilderness.
