Berit has been in marketing roles in Germany and the UK for the past 17 years. Currently, she leads the global B2B marketing for WeTransfer.
Prior to joining WeTransfer, Berit spent nearly 6 years at Meta. As part of the EMEA Business Marketing function, her team helped tailor marketing programs to the needs of priority audiences and worked hand-in-hand with country marketing teams, product marketing and comms to create successful strategies and activations.
From 2013 – 2017 Berit led the EMEA marketing for programmatic adtech company, dataxu (now part of Roku), where she was hired as Europe’s first marketing director for the company. She led all aspects of marketing incl. successful campaigns to increase brand awareness, retain the most valuable customer segments, and drive demand from new prospects.
Berit held multiple positions since joining comScore in 2009 – from PR & Events to overseeing marketing for the UK and 10 countries across Northern Europe. During her time at comScore Berit was awarded with the Rising Star Award by the American Research Foundation (ARF).
One thing all her work has in common is her desire to start new initiatives, from a new website at comScore to share data and infographics, the first pre-sales function globally at DataXu, scoping marketing programs for new business audiences at Meta and starting the marketing function for WeTransfer’s ads business globally.
Outside of work she is a keen cold water swimmer and tries to spend as much time as possible outside with her two young children and Snoop, the sausage dog.
