Beth is the Sr Director of Brand Strategy, Integration and Innovation at Ally Financial, a leading digital financial services company with the nation’s largest online-only bank. Over the past nine years, her curiosity and passion for the Ally brand has helped to increase Ally’s brand awareness to historic levels.
Through highly disruptive partnerships with brands like DC Comics, Hello Sunshine and Epic Games, Beth and her team have helped bring to life Ally’s commitment to inclusion, innovation and showing up authentically in cultural moments.
Beth is passionate about building teams and growing talent by celebrating diversity and curiosity. She is involved in several ERGs, including the Pride and Women’s’ groups, to further champion these communities.
She also serves on the newly formed Emerging Tech Committee for the Ad Council and the IAB Brand Council as a way of furthering dialog around important topics in the advertising industry.
When she’s not telling the Ally story, Beth enjoys podcasts and spending time with her two sons, Freddie and Oscar. Beth holds an MA in integrated marketing communication from the University of Alabama. Roll Tide!
