Bev Ridyard (nee Lam), 30, is Head of Business Aviation Marketing, responsible for formulating and driving strategic key account plans for scheduled airlines from Manchester, East Midlands, Bournemouth and Humberside airports. Enthusiastic and energetic, Bev has a real passion for people and believes engagement is the key to delivering exceptional commercial results.
Prior to this she held a Commercial Marketing Manager role at Manchester Airport, a regional Sales & Marketing role at Bupa Care Homes and several marketing communication roles at Halifax Bank of Scotland.
Bev has achieved her CIM Postgraduate qualification, ITOL certificate in coaching and has a first class Marketing degree from Lancaster University. Bev is a member of a modern Women’s Institute, enjoys running, growing fruit and vegetables, cooking and collecting shoes.
