A passionate storyteller and marketing visionary, Bomo transforms brands by tapping into the power of culture, community, and digital innovation. His strategic campaigns championing online safety and digital rights at Google earned global acclaim, including a Webby Award and recognition in Fast Company’s World Changing Ideas.
Throughout his career, Bomo has spearheaded initiatives that reshape the relationship between brands, artists, and audiences. At Native Instruments, he leads a comprehensive brand revitalisation, harnessing the influence of music communities to enhance customer engagement and drive innovation. Prior to this, as a leader at YouTube, he pioneered programs that unlocked the potential of influencer marketing, driving record-breaking results for gaming, entertainment, beauty and retail brands. His work earned him a Streamys Brand Award for Best influencer marketing campaign that year.
Globally experienced, with roles in London, New York, Sydney and Lagos, Bomo offers a unique perspective and channels his understanding of cultural nuance into strategic communication and consumer behaviour. His participation in the Marketing Society and the Marketing Leadership Masterclass also underscores his commitment to professional growth and industry leadership.
