Brendan has been working at ITV for nearly three years as a Marketing Manager responsible for ITV’s network output across digital and social media channels. He is tasked with shaping an online marketing strategy to drive share of viewing across the ITV family of TV channels. During his time at ITV, Brendan has grown their digital reach by 300% and led ITV’s digital marketing to its first digital awards at Promax UK and Promax Europe. Brendan joined ITV following two and a half years at EMI Music. At EMI, Brendan helped establish a new campaign launch strategy for a roster of international artists in multiple territories. As a result his marketing campaigns delivered number one albums for Empire of the Sun, Deadmau5 and Emeli Sande.
Before joining the music industry, Brendan spent 4 years in the public sector working at the Arts Council. Here he managed the public investment for a number of London’s prominent music and arts venues. Alongside this he delivered key industry projects such as The Space, the UK’s first online arts channel. In his spare time, Brendan is a big sports fan and avid golfer, and retains his interest in music both performing and teaching.
