Brent Smart is CMO of Telstra, where he has been leading Australia’s second most valuable brand since September 2022.
Previously, Brent spent five years as CMO at IAG, the Australian insurance giant. He led the transformation of the NRMA brand, taking it from 36th strongest brand in Australia to fifth, creating over $400m of brand value and winning the coveted Grand Effie in 2021. Mark Ritson wrote in The Australian that “NRMA is not just a fantastic Australian case study, it could be taught at Harvard or Stanford and positions Brent Smart as the most accomplished CMO in Australia and one of the best in the world”.
Brent grew up in the advertising business with a 20-year agency career that included leading New Zealand Agency of the Decade Colenso BBDO and becoming CEO of Saatchi & Saatchi New York.
Brent lives in Bondi with his wife and three boys, but originally hails from Melbourne, which explains his love of Carlton Football Club and coffee.
