Callum Clark joined Sony Music Entertainment in May 2021 as Head of Marketing in the newly created Global Podcast Division. Working closely with colleagues in London, New York and Los Angeles, he focuses on developing new and innovative ways to grow and expand SME’s diverse slate of podcasts. With recent titles like “Exactly. with Florence Given” and “Kermode & Mayo’s Take”, his team develops creative marketing campaigns to ensure SME’s podcasts stand out in an increasingly busy marketplace.
Prior to this, Callum was Senior Marketing Manager at Global, where he’d been since 2014, rising from Brand Manager. Working across many stations, projects, and events in his time there, Callum led a team to develop campaigns to launch Capital Dance, sell out events at Wembley Stadium and The O2 for Capital’s Summertime and Jingle Bell Balls. His work led to the significant growth of connected listening through partnerships with Amazon, a new approach to advertising the Capital FM brand leading to highest listener results for over a decade, and new brand positioning for LBC.
Callum started his career in marketing at Carphone Warehouse, where he worked on retention campaigns and developed in-life communications strategies for both the main Carphone Warehouse and insurance sub-brand Geek Squad.
He is a proud advocate for Diversity and Inclusion, co-founding the Pride group at Global. He’s also passionate about supporting the future of audio and is a long-term supporter of the Student Radio Association, where he was awarded an honory life membership in 2021. He is also a certified Mental Health First aider.
When not working, Callum has a love for live music, relaxing on Greek beaches, and attempting to go to the gym more regularly.
