Carolina Cespedes Virguez is currently fresh North America General Manager and has over 20 years of sales, marketing and brand building experience in the U.S., Europe and Latin America.
Carolina’s career began at Procter & Gamble where she spent over 14 years in sales and marketing. In her last role there, she successfully launched Olay and Max Factor into the Belgian market. Carolina also spent 8 years at Danone leading portfolio, brand, and marketing strategies. While at Danone, she brought Activia, Danone’s biggest brand, back to growth in its biggest market. Her last role there was CMO Waters for North America where she repositioned its flagship brand Evian and successfully launched the brand’s first ever innovation. Before joining LVMH, Carolina worked for Wella as North America CMO and Commercial Operations Head where she drove their digital and brick & mortar brands’ strategies as well as built a new marketing and commercial organization.
Carolina holds a Master of Business Administration from Saint Louis University and an undergraduate degree in Finance and International Relations from Universidad Externado in Colombia. She has lived and worked in Colombia, Belgium and the U.S. and is fluent in Spanish, French and English. Carolina currently lives in Westchester with her husband Pablo, their two girls Sofia and Olivia and their dog Mochi.
