Caroline has recently taken over the leadership of FUNKIN Cocktails, the UK’s no.1 cocktail brand, with the mission of bringing Bar Quality Cocktails to People Everywhere. Being a rapidly growing business, Caroline’s brief is to step change growth even faster, in the UK and beyond, moving the company from a start-up to a scale-up.
Caroline is a brand builder as background and has 25 years of Marketing expertise in Drinks and FMCG and has built some of the world’s best known and loved brands to great success. Prior to her current company, Caroline has been the CMO for wellness retailer Holland & Barret, as well as snack company pladis in the UK and held Global Senior leadership positions on world famous brands such as BACARDI, Martini, Carlsberg and Lucozade.
Caroline is well known for her ability to turn around ‘dusty’ brands and make them relevant again for today’s consumers, as well as building new brands from the ground up. Her passion lies with truly understanding consumer behaviour and leveraging this deep-rooted insight into brilliance in execution and commercial success.
