Carolyn is an experience marketing executive and qualified company director with over 30 years of experience in the banking & finance, higher education, sports & recreation and health sectors.
With professional qualifications in marketing, psychology and the Australian Institute of Company Directors Course diploma, Carolyn is a proud Fellow of the Marketing Academy. Carolyn serves on the Committee of the prestigious Melbourne Cricket Club, and is a current Director of the MCC Foundation. She sits on numerous advisory boards and has also recently completed a five-year term as Director of preventative mental health organisation, The Man Cave.
In her executive capacity, Carolyn has an impressive record of achievement in leadership roles centred around value creation and revenue drivers. She has deep experience in customer strategy, digital transformation, experience design and strategic marketing and communications, across multiple market sectors, segments and geographies.
Having held Chief Marketing Officer roles at Medibank and Swinburne University of Technology and GM Marketing for ANZ before that, Carolyn is passionate about truly understanding and meeting customer needs, aligning brand strategy with excellence in communications, delivering results, and leading and developing large teams of talented professionals.
Carolyn has been recognised with 16 Cannes Lions for creative excellence and is a three-time Australian CMO50, which recognises Australia’s most innovative CMO’s. Throughout her career, and now in her capacity as a company director, she is committed to making a contribution towards a more inclusive world – where diversity is valued, opportunities are equal, and communities can thrive.
Carolyn Bendall, Non Executive Director, CMO Advisory
