Casey is an award-winning Creative Director with a passion for solving business problems using creativity. She has worked at BMF Sydney for the past 5 years, successfully leading the Tourism Tasmania and Tennis Australia accounts. Her work has been recognised at Cannes, AWARD, Effies, AGDA, Shots, Spikes, Clios and Adfest to name a few.
She has worked in the advertising industry for over 14 years, starting out in film production before finding her way to the creative department. She thrives when faced with complex briefs and leads a team of talented creatives at BMF to solve them. She has a particular passion for craft and loves finding unexpected solutions to her client’s challenges.
She has been a judge at numerous advertising award shows from AWARD to One Show Asia. She has been a mentor for D&AD Shift, fostering upcoming talent from diverse backgrounds. As someone who didn’t go to university, she understands the potential of people from different backgrounds looking to enter the industry.
Prior to BMF, she spent 4 years working in NYC at BBH and R/GA across global clients such as PlayStation, Nike, JBL, Verizon and more.
Outside of advertising you’ll find her surfing. Or talking about surfing. Or planning her next surf trip. She is part of a women’s boardriders group on the Northern Beaches of Sydney, which encourages more women to get out in the ocean.
