Catherine Ross is a dynamic marketing leader with nearly 15 years of proven impact across brand strategy, demand generation, and marketing at global technology firms. She currently serves as the Director of Field Marketing at Insight Enterprises, a Fortune 500 technology solutions provider, where she leads a 40 person global team covering account based marketing, business development, field marketing and sales engagement. In this role, she is responsible for driving marketing transformation, strengthening alignment with sales, and delivering measurable revenue impact.
Before Insight, Catherine served as the Business Development Director at Merative (formerly IBM Watson Health). There she built and scaled the BDR/SDR organization, exceeded pipeline targets, and launched internal programs to elevate team mobility and innovation. Her earlier experience includes senior roles in product marketing and brand strategy at IBM Watson and IBM Cloud where she led the launch of IBM’s AI technology positioning.
Catherine brings drive, optimism, and bold ideas into everything she does. She’s known for raising the bar, unlocking the potential of those around her, and creating teams that thrive even in times of change. With a deep belief in the power of marketing to influence culture and business, she leans into challenges with curiosity and resilience—whether transforming a global team, mentoring future leaders, or running marathons.
Outside of work, Catherine is a mom of two girls, a passionate traveler, budding tennis player, and someone who finds joy in finding new experiences that push her outside her comfort zone.
