As the VP Creative Director of fresh Beauty, under LVMH, world leader in high-quality products, Char Alfonzo’s leadership, optimism and strong belief in collaboration make him a natural fit for progression. Char leads the fresh Global Creative Studio team, driving the creative brand vision with a digital-first perspective. He continues to elevate the brand’s storytelling in innovative ways by making it the most desirable lifestyle beauty brand where creativity and innovation thrive. He strives to push a creative vision to fresh and further define the brand’s equity and visual language for the long-term.
With a passion for fashion and beauty, and a love affair with skincare, Char brings amazing creative experience in design and filmmaking to any role he steps into. He has led 360 campaign developments with a strong focus on digital content and video. Prior to joining fresh Beauty, he has over 10 years of experience when it comes to both branding and agency backgrounds, working most recently at the Estee Lauder Companies on brands such as Smashbox, Glamglow and MAC Cosmetics, and with agencies including Baron & Baron, Doyle Dane Bernback and Air Paris.
No matter what type of project he has his hands in, Char believes having a ‘can do’ attitude and sense of humor can help us all thrive! During Char’s free time he enjoys going to museums and art galleries, cooking, having endless chats with friends over a bottle of wine and Italian food, watching sci-fi and period movies, and sharing ice cream with his husband Jake and cat Edison.
