Cheryl Hayman is an experienced independent non-executive director and board committee chair, recognised for her strong commercial acumen and broad governance expertise. With more than 19 years of experience in ASX boardrooms, she brings a distinctive perspective shaped by a successful executive career in marketing and brand leadership across globally recognised organisations, including Unilever, Yum! Restaurants International, and George Weston Foods. Her background places her at the intersection of marketing strategy, digital transformation, innovation, and sustainable business growth.
Cheryl’s approach to governance is grounded in a customer-centric, “outside-in” perspective. Having worked in highly competitive, consumer-driven industries, she understands the critical importance of customer insight in driving business success. This lens enables her to contribute meaningfully to board discussions with a balance of commercial rigour and human-centred thinking.
She currently serves on the boards of Ai-Media Technologies Ltd, Guide Dogs NSW/ACT, H.J. Langdon & Co., and Chief Executive Women (CEW), where she also chairs Remuneration and Nomination Committees. Across her portfolio, Cheryl is known for her curiosity, commitment to continuous learning, and genuine care for the social purpose and community impact of the organisations she supports.
A Fellow of both the Australian Institute of Company Directors and the Governance Institute of Australia, Cheryl is a passionate advocate for diversity of thought in leadership. She has mentored marketing professionals for over 25 years, helping many progress into senior executive and board roles. Her longstanding involvement with The Marketing Academy’s Scholar Programme reflects her dedication to developing future industry leaders.
Beyond her board roles, Cheryl actively contributes to organisations such as the Minerva Network, Women on Boards, and Mentor Walks, and supports Australia’s arts community. She is also a strong advocate for inclusion and diversity. Outside of her professional life, Cheryl is married with two adult daughters, whom she considers her greatest achievement.
