Through navigating the intricate world of marketing, Chin Wu has consistently demonstrated a fusion of analytical prowess and creative insight. Her experience in marketing spans across advertising, digital media, analytics, and integrated marketing.
Chin currently holds the position of Marketing Director for Consumer Marketing at Lenovo North America. She has been a marketing leader in consumer electronics for over 13 years, expertly bringing non-existent brands to category leading brands. Prior to leading the North America Consumer marketing team at Lenovo, she led gaming marketing at HP. Her passion for building brands truly flourished at HP, where Chin ascended the ranks to become the Senior Marketing Manager for Gaming in North America. Prior to joining the technology sector, she took the digital realm by storm, serving as Sr. Digital Strategist in e-commerce for JCPenney.
Chin began her marketing journey from the advertising world. Her first job was at Saatchi & Saatchi Greater China overseeing P&G accounts, where she found her love for creativity and consumer insights. Over the years, Chin has developed innovative activations, winning industry awards in 2017, 2018, 2020, and 2021. She leads with ambition, positivity and is anchored in purpose-driven leadership, creating joyful experiences for others, and cultivating a mindset of continuous growth.
Outside of work, Chin is a coffee lover, a shoe-hoarder, a big Elena Ferrante fan, and a yoga enthusiast. Chin is from Taiwan and her husband is from Italy – together, they live a multi-cultural, east-meets-west life in the US with their son. #pastawithchopsticks for life.
