Chris Stratton is a Senior Digital Product Manager and growth leader with 19 years of experience spanning agency and client-side roles, multiple industries, and almost every discipline within modern marketing.
Across his career, Chris has built a uniquely broad capability set, working across brand strategy, digital marketing, product development, eCommerce, UX, performance, customer experience, and transformation. This breadth enables him to bridge creative, technical, and commercial functions, translating complex problems into simple, customer-centred solutions that drive measurable growth.
Chris currently leads the digital product and transformation portfolio at Reflections Holidays, a social-enterprise tourism organisation responsible for more than 9,000 hectares of public land. He has delivered one of the organisation’s most significant modernisation programs, including an award-winning website redesign that drove double digit growth and delivered the organisation biggest year on record which was honoured with the 2025 McFarlane Prize – Site of the Year at the Australia Web Awards.
Before specialising in digital product leadership, Chris held senior marketing and brand roles at Reflections Holidays, Iris Capital, Fairfax Media and even ran his own agency at NewyMedia. His experience across so many parts of the marketing ecosystem positions him as a rare hybrid leader capable of navigating strategy, delivery, and organisational change with equal confidence.
Chris also serves as a Non-Executive Director at Hunter Young Professionals, contributing to governance, capability building, and emerging leader development across the Hunter region.
He is recognised for his calm, pragmatic leadership style and his ability to deliver digital products and experiences that create long-term organisational and customer value.
