Chris is a marketer with a track record of delivering results through an effective mix of strategy, analytics and creative thinking. He has worked across multiple sectors, from FMCG, financial services to education and retail. Chris is now the CMO for the Heart Foundation, working to reduce heart disease risk across Australia. In 2019 he launched the multi-award-winning Serial Killer campaign that compelled the Government to fund Heart Health checks under the Medicare system.
Chris’s career began as a sales and marketing executive at Coca-Cola Amatil working across food and convenience store business units. Chris worked in a number of marketing roles at the marketing agency, Pinpoint Marketing, before joining Visa International where he worked in a number of roles including: Director of advertising, sponsorship and alliance portfolio across the Asia Pacific region and Director of Marketing for Australia and New Zealand.
Chris established his own marketing consulting agency, consulting to a range of clients before joining Woolworths to lead the Services marketing team that managed Financial Products, Insurance and Telco portfolios. Chris then took on responsibility for marketing of WooliesX digital business channels including: Online Shop, Customer Services and was also responsible for the integration of digital solutions into the supermarket marketing plans, in-store and owned channels.
As Chief Marketing Officer at the Heart Foundation, Chris is directing the marketing, fund raising, digital and media/communications functions to help achieve the organisations vision of an Australia free of heart disease.
