Christian Woolfenden is currently Managing Director UK & Ireland for Philip Morris, previous Managaing Director of Photobox. Before this he was a Board Member, CXO at Lyst. Prior to this he was Global Marketing Director at Paddy Power; the betting and gaming operator with a reputation for pushing the boundaries with its mischievous and irreverent marketing.
Christian joined Paddy Power in November 2011 from Bacardi where he was the Global Brand Director, responsible for marketing and product innovation in over 20 markets worldwide. Before joining Bacardi he spent 8 years at Proctor & Gamble working across key European businesses, including the company’s £450m UK laundry portfolio.
